Shroomies
Deliverables
Brand Development
Packaging Design
Art Direction
Why should humans get all the benefits of functional mushrooms? Our pals at Freshcap think it’s time your furry friends got their fungi fix.
We wanted Shroomies to feel like part of the trusted Freshcap family — but distinct enough to stand on its own. Playful illustrations, bright colours, and hand-drawn type give the packaging an easy, natural and accessible vibe, all while remaining eye catching on-shelf.
