FreshCap were looking to create a unique campaign to launch their new line of mushroom gummies.
After trying the product for ourselves, we discovered they taste way better than expected. In fact, they’re kind of… weirdly good.
In an industry where generic photography and cliché descriptions are the norm, our 360º creative approach helped FreshCap stand head and shoulders above the competition.
A more general e-commerce shoot helped support the launch and provided evergreen content. The bespoke approach to art direction allowed FreshCap to stand out on Amazon amongst a sea of stock photography.