Medallion Equine Live site
Medallion Equine is the culmination of over 25 years’ experience in equine nutrition. Their mission is to provide all horses with happier, healthier lives.
Medallion has such a unique story to tell we wanted to do it justice when it came to the web experience. We created an experiential site that puts the brand story first and foremost, allowing users to feel the Medallion Equine difference at every touchpoint.
While the main purpose of most e-commerce stores is to sell the product, Medallion wanted to take a more personal approach. The physical and conventional experience of horse care would be lost in a transactional and “optimized” web experience, so we started with the idea of trying to recreate this premium touch in the digital world.