Zoefull

Deliverables

Brand Identity
Packaging
Art Direction
Web Design

Zoefull is a small Greek brand on a big global mission — to spread joy, health, and long life, through the power of the Mediterranean diet.

We collaborated with Zoefull to help them distill their essence into an accessible yet authentically Greek brand. Given that the name comes from the Greek word for “life”, we took inspiration from all things life-affirming. Architecture, food, colours, flavours—even the Zoefull team’s personal memories—all came together to inform the joyful end result.

That authentic narrative throughline gave us a strong launching point into developing a complete visual identity system, including branding, packaging design, art direction and e-commerce website.

Packaging is minimal, clean and instantly recognizable. With a simplicity that allows the colours and vibrancy of the Mediterranean lifestyle to shine. Renders feel wholesome and natural, capturing the essence of the region. Like a little aspirational love letter from the Mediterranean.