Trends with Friends Live Site
Deliverables
Brand Identity
Website Design
Trends with Friends is a hub for financial insights, trends, and market ideas. Their daily newsletter is targeted at serious investors with a serious sense of humour and combines data-driven insights with expert analysis.
Inspired by the early days of the internet the brand pays homage to web 1.0 with a bold and nostalgic twist.
We use pixels as building blocks to both capture simplicity and retro charm, while symbolizing the building blocks of modern technology and trends. What begins with the logo is then scaled across each brand touchpoint creating a cohesive and interesting background to the media and content.
