Ora Organic Live site
Ora Organic is a plant-based supplement company based in Austin, Texas. We work together on brand identity, packaging, web design, and ongoing campaigns.
Ora has big plans for plants. Their goals and ethos amount to so much more than supplements and as such require a robust and flexible identity system. With each new initiative their brand is evolving and scalability is key.
Ora’s story comes from plants. Their ethical sourcing is based in quality of ingredients. As such we wanted plants to take centre stage as part of the brand. We developed a unique illustration set that can be seen across their print and campaign collateral.
A highlight of their brand can be seen in seasonal campaigns where ingredients and products are given a spotlight to shine. Our team storyboards, art directs, and creates unique assets that live adjacent to Ora’s main identity.
While Ora’s main identity is simple and elevated, seasonal campaigns are given the freedom to push the boundaries. This can be seen in our photography and art direction, breaking out of the mold while still remaining true to the brand.