Mamu Live Site
Deliverables
Brand Identity
Website
Art Direction
Mamu is a mushroom-based food source created by chefs, for chefs. They’re cooking up a more sustainable, nourishing and delicious future for all 8 billion of us.
Made from powerhouse mushrooms, Mamu is designed to be a versatile platform for delicious dishes.
Inspired by saucy drizzles and foodie flourishes, we created a brand that is similarly adaptable and unquestionably juicy. A supporting “Made with Mamu” sticker helps to highlight imagery and provide context — showing what’s possible when you add Mamu to the menu.
Mamu is a purpose-driven company solving important global problems. But for hungry customers, it’s primarily just a delicious new way to enjoy awesome food. To balance that messaging, the brand had to feel equally comfortable being bold and factual as it did irreverent and enticing. All while keeping scrumptious food center-of-plate and front-of-mind.
Mamu is available now at select restaurants in San Fransisco. If you see it on the menu, give it a try. You might just be helping to save the planet.
