FreshCap Mushrooms Live site
Deliverables
Brand Identity
Packaging
Web Design
Campaigns
FreshCap is on a mission to bring medicinal mushroom supplements to the world. We reimagined a brand that allows content to be weird and fun, while staying rooted in supporting genuine health needs.
From the start we knew that FreshCap was going to be something special. Their brand had to be functional and informative, but we knew that there was an opportunity to make a splash with something bold and unexpected. Our collaborative approach allowed the founders’ personalities to shine through, guiding us through the fantastic world of fungi to create something energetic, authentic, and with tons of personality.
Our colour and typography choices were made to reflect the variations of mushrooms in nature, while steering clear of anything too “muddy”. Organic shapes and bold eye-catching visual treatments combine to create a brand that can’t help but draw you in. Bonus? We got to discover the awesome world of functional mushrooms for ourselves. We’re now full-time fungi fans at ONBOX HQ.
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