FreshCap is on a mission to bring medicinal mushroom supplements to the world. We developed a distinct identity that helped take the brand from a small supplier to an 8-figure industry leader.
- Brand Identity
- Packaging
- Web Design
- Amazon A+
Building a functional foundation
From the start we knew that FreshCap was going to be something special. The brand had to be functional and informative, but we also saw an opportunity to make a splash with something bold and unexpected. Our collaborative approach allowed the founders' personalities to shine through, guiding us through the fantastic world of fungi to create something energetic, authentic, and with tons of personality.
The FreshCap difference
Search for Functional Mushrooms on Amazon and you'll be inundated by a never ending wall of brown, black, and beige. By contrast, our colour and typography choices were made to reflect the various mushroom species, while steering clear of anything too outwardly muddy. Organic shapes and bold eye-catching visual treatments combine to create a brand that can't help but draw you in.
Bonus? We got to discover the awesome world of functional mushrooms for ourselves. We're now full-time fungi fans at ONBOX HQ.
