Arnold’s Pump Club Live Site
Arnold Schwarzenegger is on a mission to bring positivity to the world. His daily newsletter and podcast, Arnold’s Pump Club, aims to make it easier to live a healthier, happier life without all the confusion and stress.
We worked with Arnold’s team to create a recognizable brand identity and website to host newsletter content and sell limited edition merch.
In addition to the brand and website we designed three pieces of merch for the launch of the store. Building on the messaging from the newsletter our designs aimed to connect with the audience and provide an ownable piece of the identity for fans to wear.