Arnold’s Pump Club Live Site
Deliverables
Brand Identity
Website Design
Merch Design
Arnold Schwarzenegger is on a mission to bring positivity to the world. His daily newsletter and podcast, Arnold’s Pump Club, aims to make it easier to live a healthier, happier life without all the confusion and stress.
![](https://onboxcreative.imgix.net/onboxcreative.com/app/uploads/2023/12/Stay-Positive-Left.png?auto=format%2Ccompress&fit=crop&ixlib=php-3.3.0&max-h=1280&max-w=1280)
We worked with Arnold’s team to create a recognizable brand identity and website to host newsletter content and sell limited edition merch.
![](https://onboxcreative.imgix.net/onboxcreative.com/app/uploads/2023/12/Arnold-responsive-mobile-design.png?auto=format%2Ccompress&fit=crop&ixlib=php-3.3.0&max-h=1280&max-w=1280)
Building on iconic Arnold moments and messaging from the newsletter, our merch designs let fans share their positivity and proudly rock an ownable piece of the Pump Club identity.
![](https://onboxcreative.imgix.net/onboxcreative.com/app/uploads/2023/12/arnold-pump-club-merch-design.png?auto=format%2Ccompress&fit=crop&ixlib=php-3.3.0&max-h=1280&max-w=1280)
![](https://onboxcreative.imgix.net/onboxcreative.com/app/uploads/2023/12/arnold-pump-club-merch-back-design.png?auto=format%2Ccompress&fit=crop&ixlib=php-3.3.0&max-h=1280&max-w=1280)
![](https://onboxcreative.imgix.net/onboxcreative.com/app/uploads/2023/12/hoodie-merch-design.png?auto=format%2Ccompress&fit=crop&ixlib=php-3.3.0&max-h=1440&max-w=2560)
![](https://onboxcreative.imgix.net/onboxcreative.com/app/uploads/2023/12/hoodie-merch-design-1.png?auto=format%2Ccompress&fit=crop&ixlib=php-3.3.0&max-h=1280&max-w=1280)
![](https://onboxcreative.imgix.net/onboxcreative.com/app/uploads/2023/12/hoodie-merch-design-2.png?auto=format%2Ccompress&fit=crop&ixlib=php-3.3.0&max-h=1280&max-w=1280)