Arnold’s Pump Club Live Site
Deliverables
Brand Identity
Website Design
Merch Design
Arnold Schwarzenegger is on a mission to bring positivity to the world. His daily newsletter and podcast, Arnold’s Pump Club, aims to make it easier to live a healthier, happier life without all the confusion and stress.
We worked with Arnold’s team to create a recognizable brand identity and website to host newsletter content and sell limited edition merch.
Building on iconic Arnold moments and messaging from the newsletter, our merch designs let fans share their positivity and proudly rock an ownable piece of the Pump Club identity.