It’s always a strange process when designing for yourself, you can be overcritical, too picky, and generally find it hard to settle on an idea.
Our aim was to not overthink and to trust the process we apply to each one of our projects. Here’s how we created our brand identity!
Introducing the “not-box”
So, funny story. Our logo is not a box. Our accountant drew our attention to this, and yes we are aware. When we were discussing designing our logo we really didn’t want anything that had a box. Our name stemmed from a branding exercise and we aren’t particularly box related. This story did however, provide us with a name for the logo – the “not-box”!