Stocktwits Website
Deliverables
Brand Identity
Art Direction
Strategy
Stocktwits is the largest social platform for investors and traders with over 10 million users. As the original creators of the “$cashtag”, Stocktwits has been a pioneer in blending social interaction and investing. We partnered with their team to create a reimagined identity that reflects the future of financial culture.
The reimagined brand is built to reflect the pulse of the modern market and designed to resonate with the fast-moving, ever-evolving nature of today’s investing culture. At the heart of the visual identity, the $cashtag, now contained within a speech bubble, frames Stocktwits as the ultimate space for connection, conversation, and community around finance.
The design system is unapologetic and modern, with bold typography and a vibrant colour palette that captures the intensity and energy of online financial communities. Infused with the same irreverent energy that turns market rallies into memes and trading losses into viral content, the identity commands attention whether it’s breaking market news or dropping the hottest trading memes.
